Today I'm sharing more information about starting a podcast. If you're looking for ways to market your book outside of the usual social media channels, it's worth checking out.
In my last post I gave an overview of costs and distribution.
Here are more specifics about getting started.
Podcast name
You can choose whatever you want (within reason, of
course). Take a look at other podcasts on Apple Podcasts, Spotify (and other platforms) if
you want to get an idea of what’s out there.
Podcast description
This should be something brief that describes what the show
is about. (Sort of like a book blurb!) A paragraph or two would be fine.
Cover art
Most platforms want you to upload an image that represents
your podcast. Not sure what to use? The Canva graphics platform has podcast templates. (Get a free or paid account on Canva.)
You can use a picture of yourself. A picture of one of your
book covers. Abstract art or any image that is royalty free (or one you have
the rights to use).
Now you have your podcast name, description and cover image. Let's continue.
Equipment
Expensive equipment is not necessary. When you're starting
out, it would be best not to buy a lot of podcasting equipment. Try podcasting first then, if you want to continue, you can make larger investments.
Here are some recommendations:
CAD U37 USB Studio Condenser Recording Microphone – approx. $29
Fifine USB Podcast Microphone (K678) – approx. $56.99
Logitech Blue Yeti Premium USB – approx. $129.99
I've used the Fifine mic and it works very well. I’ve tried the Logitech mic and though they are very popular (especially the Blue Yeti) I found the quality of the Fifine product was just as good.
You can also use headsets that have earphones and mic
attached. Or you can record directly on your phone or mobile device (there are many
recording apps available). If you use a Mac you may already be familiar with
the Garage Band app.
If you want to record on your computer without a mic, no
problem. Depending on the sound quality, it may be just fine.
Frequency
You should also have an idea of how long your episodes will
be and how often you’ll post them. It’s not set in stone, you can make changes
as you go. However, building an audience will require some consistency.
Show Notes
Show notes are a description of the episode, which may also
include a transcript of the episode. Be sure to include links to your site,
social media and buy links for your book(s).
Now all you need is to record!
Options
-Record your episode on your computer or mobile device.
-Record your episode directly if you are on platforms such
as Anchor.fm or Libsyn.
There are many other platforms where you and other
guests/hosts can record your conversation if you aren’t in the same location. A
Google search will bring up several to choose from.
You can edit using software or hire podcast editors (or producers). You can create a podcast very cheaply or make a major investment. It's all up to you and your marketing goals. And don't forget that you can also be a podcast guest if you prefer.
Whether as a host or guest, you can use podcasting to
market your author brand and your books.
