Tuesday, June 30, 2015
Blogging the Distance
Posted by: Jenny Schwartz
My blog is small. But it's part of my website, so updating it is a good way to flag to Google and other search engines that my website is active with new content.
One of the ways that I ensure regular posts is a weekly column. Every Monday I share a "Flower Fortune". The idea for this came from my love for photography (even if I'm not very good at it) and a decision to brand my author self as "a hopeful romantic". So now, every week, I share a photograph of a flower and a few paragraphs along the lines of an inspirational star sign prediction.
Flower Fortunes bring me loads of new blog followers, but I have had some lovely compliments and that is encouraging. It also means I'm a content creator as well as a curator (which is mainly what I do on Facebook and Twitter - i.e. share articles I've found).
In between the weekly inspirational posts, I post my writing news and occasional advice posts. Most recently, I've been obsessed with Amazon's Kindle Unlimited lending library and algorithms.
The important thing when blogging is to be realistic about what you can commit to delivering. Your blog is part of your promise to readers, part of your brand. If you can leverage a hobby or interest, that's a win (and makes it seem less like hard work).
What do you blog about?