Thinking about Starting a Podcast? Part 2

Today I'm sharing more information about starting a podcast. If you're looking for ways to market your book outside of the usual social media channels, it's worth checking out.

In my last post I gave an overview of costs and distribution. Here are more specifics about getting started.

 

Podcast name

You can choose whatever you want (within reason, of course). Take a look at  other podcasts on Apple Podcasts, Spotify (and other platforms) if you want to get an idea of what’s out there.

 

Podcast description

This should be something brief that describes what the show is about. (Sort of like a book blurb!) A paragraph or two would be fine.

 

Cover art

Most platforms want you to upload an image that represents your podcast. Not sure what to use? The Canva graphics platform has podcast templates. (Get a free or paid account on Canva.)

You can use a picture of yourself. A picture of one of your book covers. Abstract art or any image that is royalty free (or one you have the rights to use).

Now you have your podcast name, description and cover image. Let's continue. 

Equipment

Expensive equipment is not necessary. When you're starting out, it would be best not to buy a lot of podcasting equipment. Try podcasting first then, if you want to continue, you can make larger investments.

Here are some recommendations:

CAD U37 USB Studio Condenser Recording Microphone – approx. $29

Fifine USB Podcast Microphone (K678) – approx. $56.99

Logitech Blue Yeti Premium USB – approx. $129.99

I've used the Fifine mic and it works very well. I’ve tried the Logitech mic and though they are very popular (especially the Blue Yeti) I found the quality of the Fifine product was just as good.

You can also use headsets that have earphones and mic attached. Or you can record directly on your phone or mobile device (there are many recording apps available). If you use a Mac you may already be familiar with the Garage Band app.

If you want to record on your computer without a mic, no problem. Depending on the sound quality, it may be just fine.

 

Frequency

You should also have an idea of how long your episodes will be and how often you’ll post them. It’s not set in stone, you can make changes as you go. However, building an audience will require some consistency.

 

Show Notes

Show notes are a description of the episode, which may also include a transcript of the episode. Be sure to include links to your site, social media and buy links for your book(s).

Now all you need is to record!

 

Options

-Record your episode on your computer or mobile device.

-Record your episode directly if you are on platforms such as Anchor.fm or Libsyn.

There are many other platforms where you and other guests/hosts can record your conversation if you aren’t in the same location. A Google search will bring up several to choose from.

You can edit using software or hire podcast editors (or producers). You can create a podcast very cheaply or make a major investment. It's all up to you and your marketing goals. And don't forget that you can also be a podcast guest if you prefer.

Whether as a host or guest, you can use podcasting to market your author brand and your books.