Thursday, July 11, 2019

Christmas in July!

Posted by: Ruth A Casie

The 1892 opera, Werther by Jules Massenet included a scene of children rehearsing a Christmas song in July. The character’s response—“When you sing Christmas in July, you rush the season.”
I think we crave the goodwill and congenial feelings that are epitomized during the holiday season. So what is the history of Christmas in July? Is it more than a marketing sales tool?

  • 1933 – Camp Keystone, a girls summer camp in North Carolina, celebrated with a Christmas tree, presents, and a visit from Saint Nick. Perhaps the girls, who only see each other during the summer wanted to chance to celebrate the holiday with the unique summer camp family. 
  • 1940 – The concept was given national attention in the Hollywood movie, Christmas in July with Dick Powell and Ellen Drew. In this story takes place in July, Dick Powell’s character is led to believe he’s won $25,000 in an advertising slogan contest. He buys presents for family, friends, and proposes to his girlfriend played by Ellen Drew.
  • 1942 – The Calvary Baptist Church in Washington D.C., celebrated Christmas in July with carols and the sermon Christmas Presents in July. It garnered an outpouring of donations. The program was held each summer.
  • 1944 – The U.S. Post Office and U.S. Army and Navy promoted Christmas in July as an early mailing campaign for service men and women overseas during World War II.
  • Today – American advertisers have been using the Christmas in July theme since 1950. We can find re-runs of Christmas programs on television and many stores run sales. 
  • My offering for Christmas in July? Happily Ever After 
He was the cause of her fall from literary stardom until he became her salvation.

From a fall from literary stardom to becoming the heroine in her own romance story, Beth Holmes has turned around her career and her love life. She owes it all to one very special person.

Jarred Watson has loved Beth since he read her first novel and suspected the heroine was the embodiment of the author. But the road to romance was fraught with pitfalls. He almost lost everything because of a conniving agent and a little white lie that got out of hand. At the eleventh hour, with honesty and hard work, their book sales are off the charts and a movie deal is in negotiations.
Interfering families and changed plans take their toll. Will they go their separate ways or will Holmes and Watson continue their literary collaboration and personal partnership in order to find their own happily ever after?


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